Posts by mhall@publishpros.com
Why Focus on Your Book’s Back Cover?
If the front cover of your book is the movie poster, the back cover is the movie trailer. If a potential reader makes it to your book’s back cover, it means the front cover successfully did its job. And now, the back cover must tell the reader three things: What they get from reading your…
Read MoreHow to Publish an eBook
In today’s digital world, ebooks continue to increase in popularity. And it’s no wonder – ebooks are convenient, portable, cost-effective and accessible from nearly everywhere. Self-publishing an ebook is a great way to expand your reach as an author, get your work to market faster and increase your profits. If you’re new to self-publishing, learning how…
Read MoreTraditional Publishing Pros and Cons
When choosing your publishing journey, it’s important to weigh the pros and cons of taking a traditional publishing route versus opting to venture into self-publishing. Each path offers specific benefits, depending on the amount of work you’re willing to put in, as well as how much control you wish to retain. The pros of traditional…
Read MoreThe Importance of Your Amazon Author Page
Creating a free Amazon Author Page using Amazon Author Central can significantly increase your book sales. This page is a great marketing tool that helps you build your brand while you boost sales, increase followers, and convert readers into fans. What is Amazon Author Central? Anyone with an ISBN who has a book listed on…
Read MoreChoosing the Right Artist for Your Children’s Book Illustrations
Bright, colorful illustrations are the heart of your children’s book, breathing life into your story, making it jump off the page and into your readers’ imaginations. Finding the perfect illustrator to fulfill your artistic vision and create your children’s book illustrations is an important investment in the success of your children’s book. Consider the details…
Read MoreHow to Self-Publish a Children’s Book
While children’s books may seem simpler to produce, they take just as much dedication as a full-length novel or nonfiction book. To create a great children’s book, you need to write a great story, add amazing illustrations that jump off the page, and get your book into the right hands. Let’s look at some things…
Read MoreAuthor Spotlight: Judith DeChesere-Boyle
Judith DeChesere-Boyle was born in Elizabethtown, Kentucky, and with the exception of living for three years both in England and Texas, spent her childhood there. She first attended the University of Kentucky, then moved to California, where she graduated from College of Marin with an AA degree in English with a Creative Writing emphasis, and…
Read MoreHow To Use Social Media to Market Your Book
Social media platforms offer amazing opportunities to build your author brand, market your book and grow your list of followers. By taking time to develop a marketing plan, you can create a fun, engaging social marketing campaign your readers will be happy to support. Create great social media content The whole purpose of being active…
Read MoreWhat Is a Public Domain Book?
Looking for some new creative material? How does free inspiration sound to you? Yes, free! Every year on New Year’s Day, thousands of creative works – books, music, and artwork – enter what’s known as the “public domain.” This term refers to any creative materials not protected by intellectual property laws, such as copyright, trademark,…
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